theory

Reflection 1 : Commercial practice
Within the commercial practice, I learned that to be commercial you have to be courageous and curious. If you are afraid, then there is no creativity but on the other hand you also cannot do everything.
One of the biggest tools used for this is the branding, the logorama now being a trend. The branding becomes the identity of the brand, the work. Everything is brandable even yourself like for instance Karl Lagerfeld was himself a brand because of the way that he looked, almost always the same.
Then we also have the speculative design that is very future oriented and consists of exploring implications of future developments that can be probable, possible, plausible or even preferable like in the Netflix show “Black Mirror” which is not 100% fictional because they also deal with subjects of nowadays. The purpose is to design to open up possibilities that can be discussed.

Then, my turn, I imagined an alternative future that would be possible, even maybe probable, in which our nature would become extinct leading to drop in oxygen levels. A transformation scenario. How could we turn this problem into a solution. Similarly to Neri Oxman, looking into nature. Creating an extra support system for easier breathing when the O2 levels drop. However, by also using the space of the museum park to create a calm and social environment, where your breathing apparatus may be recharged

Positioning:

I imagined a consequence that could happen in the future If we are still harming our planet.
As far as I’m concerned, I think the commercial practice for fashion would be to design garments or accessories that would be future oriented and could tell a story or represent a science-fictional story about how we see the future. It can also be engaged to make people realize things like for example to stop destroying the planet. About what is possible and probable! To maybe set a warning or an enthusiastic message for what may be expected in the future, and what may be possible as a fashion designer to achieve.
Eventually, the branding in fashion would be for a designer to create his/her own identity so as to be easily distinguished. To make a mark in the fashion industry as well as in the everyday world.
However, as a fashion designer I am not able to position myself within the commercial practice, as for me the branding and future scenarios don't feel connected to my work and way of working. As I understand and am inspired by the work of commercial designers, I simply understand more the language and feel connected to social work.